ABOUTDr. Josef Sawetz ist seit über 30 Jahren in Forschung und Lehre tätig und ein führender Experte für Kommunikationspsychologie, Marketing und kognitive Neurowissenschaften. Mit einem Hintergrund in Wirtschaft, Psychologie, Neurowissenschaften und Linguistik lehrt er an renommierten Universitäten und Weiterbildungsinstituten und ist als Keynote-Speaker und Autor aktiv. Cognitive Neuroscience, Communication Psychology: University of Vienna, Faculty of Social Sciences, Department of Communication; University for Continuing Education Krems, Department for Knowledge and Communication Management Research & teaching since 1990: University of Vienna, Seminars in Market Research and Public Relations, Department of Communication (Marketing and Communication Psychology, Advertising Psychology, Market Research); Danube University Krems (Master's programs: PRPlus Public Relations, PR and Integrated Communication, Communication and Management, Educational Technology, Professional MBA Communication and Leadership, International Information & Communication Management); IIR; Business Circle; Program Leader New Media Marketing Manager, Usability Manager, Knowledge- & Content Manager as well as Online Journalism at WIFI Vienna; University of Applied Sciences Burgenland (MA Information, Media, Communication); Advertising Academy (Integrated Communication Management, Social Media Management); BFI Vienna & Salzburg; School of Arts Vienna; New Design University; ARS Academy; Volksbank Academy; Raiffeisen Campus; WIFI Management Forum; University of Applied Sciences for Management & Communication WKO Vienna (Communication Management, Financial Management & Controlling); Federal Ministry of Education, Science and Research Studies in business administration, law, sociology, linguistics, communication sciences, psychology Since 1980: Copywriter and strategic planner for advertising agencies; Psychological in-depth interviews as well as advertising material and product tests for market research institutes; Head of department for corporate communications, marketing and market research in international trading, banking and industrial groups; Founding of international online special interest magazines and the management consultancy sawetz communications. Keynote speaker at international conferences and congresses. |
Current research projects: sawetz.com/research (663 Seiten, Nachschlagwerk zum State of the Art der aktuellen Theorien und Techniken, zahlreiche Abbildungen, Checklists und Toolboxes, umfangreiches Literaturverzeichnis)
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