ABOUT

Research & teaching since 1990: University of Vienna, Seminars in Market Research and Public Relations, Department of Communication (Marketing and Communication Psychology, Advertising Psychology, Market Research); Danube University Krems (Master's programs: PRPlus Public Relations, PR and Integrated Communication, Communication and Management, Educational Technology, Professional MBA Communication and Leadership, International Information & Communication Management); IIR; Business Circle; Program Leader New Media Marketing Manager, Usability Manager, Knowledge- & Content Manager as well as Online Journalism at WIFI Vienna; University of Applied Sciences Burgenland (MA Information, Media, Communication); Advertising Academy (Integrated Communication Management, Social Media Management); BFI Vienna & Salzburg; School of Arts Vienna; New Design University; ARS Academy; Volksbank Academy; Raiffeisen Campus; WIFI Management Forum; University of Applied Sciences for Management & Communication WKO Vienna (Communication Management, Financial Management & Controlling); Federal Ministry of Education, Science and Research

Studies in business administration, law, sociology, linguistics, communication sciences, psychology

Since 1980: Copywriter and strategic planner for advertising agencies; Psychological in-depth interviews as well as advertising material and product tests for market research institutes; Head of department for corporate communications, marketing and market research in international trading, banking and industrial groups; Founding of international online special interest magazines and the management consultancy sawetz communications. Keynote speaker at international conferences and congresses.

Media appearances: ORF (Thema, Eco, ZIB 3, Dok 1, konkret, ORF III, …), Pro 7, Sat 1, Servus TV, Puls 4, radio, daily and weekly newspapers, trade journals, etc.: sawetz.com/media

Current research projects: sawetz.com/research

(2024) Kommunikations- und Marketingpsychologie. Grundlagen kommunikativer und persuasiver Prozesse aus Psychologie, Neurowissenschaften, Evolutionsbiologie, Systemtheorie und Semiotik. Wien

(663 Seiten, Nachschlagwerk zum State of the Art der aktuellen Theorien und Techniken, zahlreiche Abbildungen, Checklists und Toolboxes, umfangreiches Literaturverzeichnis)

National and international awards:

• 1994: Creative Club Austria: Bronze
• 1994: Midsummer Awards Ad Festival, London: Bronze
• 1994 and 1995: Cresta International Advertising Award: Finalist
• 1995: Gallup Top Ten: 1st and 3rd place
• 1995: Trade Fair Wels: Silver Medal
• 1996: Angel of Fashion: International award for fashion websites on the Internet
• 1996: Australia Five Star Gold: Award for Websites on the Internet
• 1996: Hot Site Award: Award for Websites on the Internet
• 1996: MMM Club of the Chamber of Commerce: Golden Libra (for E-Commerce, Home Delivery, Customer Club)
• 1997: GAR Award: Award for best website in content and design
• 1998: Advertising-Edward: TV Commercial
• 1999: Shop Award: Best German-language Fashion-Shopping-Site